SOS Dojo
Free live training with Joe Marcoux

Become the calm, confident closer your clients want to buy from.

A free, live sales training for coaches and consultants. Learn to handle objections without scripts, pressure, or sounding salesy, so more of your discovery calls turn into clients.

Register for the next live session → See what you'll learn

Live on Zoom. Free to join. Come with a real deal you are working on.

The real reason deals stall

You don't have an objection problem. You have an emotional one.

When a prospect says "it's too expensive" or "I need to think about it," the deal isn't lost on the words. It's lost in the split second your stomach drops and you start talking too much. When emotions go up, intelligence goes down. Most coaches try to fix that with better lines. This training fixes the real thing: staying calm, listening deeply, and leading the conversation so people feel respected enough to buy.

On this free training

What you'll walk away knowing.

The Roadmap

The Buying Conversation Roadmap

The exact structure that turns a discovery call into a client, so you stop winging it and start leading the conversation with calm authority.

The 2 Magic Ingredients

There are 2 ingredients that make people buy

Unfortunately, the average salesperson never adds these 2 ingredients. Joe will give these to you and you'll walk away with a proven process that helps prevent objections before they happen!

A.I.M.E.

Rapport and discovery that lands

How to open a call so people feel understood, not pitched to, and how to listen someone into trusting you.

The Sales Samurai

Overcome objections without pressure

The calm, two-step way to handle "it's too expensive," "I need to think about it," and "I want to talk it over with my partner first," without a single scripted line.

The 3 C's

Confidence, Conviction, Control

Emotional mastery, not better lines, is what closes. When emotions go up, intelligence goes down. You'll learn to stay in control.

Sales as service

Make it feel like helping

How to run the whole conversation, so people are choosing to buy from you, never being manipulated into doing so. You'll be truly serving your clients or customers by helping them buy, the way it should be.

What to expect

Live, real, and useful on your next call.

It's live

Held on Zoom every week with Joe. Not a recording, a real session where you can ask questions.

Bring a real deal

Come with an objection or a call that has been stalling. You'll leave knowing exactly how to handle it.

No pitch-fest

This is training, not a sales pitch. You'll walk away with something you can use straight away.

Your host

Joe Marcoux

Joe Marcoux, mid-coaching gesture in a navy suit at a live SOS Dojo training session
30+years in sales
3books published
2×LinkedIn #1 B2B Sales Expert

Thirty years training salespeople taught Joe one thing: the best closers are almost always the ones who hated selling the most when they walked in. They didn't need a script. They needed live reps, honest feedback, and the freedom to do it in their own words.

That is exactly what he brings to this training. His whole philosophy is that good people don't need to manipulate anyone. They just need to be heard, ask the right question, and pause. Joe is the founder of the SOS Dojo and twice named the number one B2B Sales Expert on LinkedIn.

Real members, real reps

What happens when you train instead of wing it.

★★★★★

"He gave me the phrases and specific wordage to use, and we role played the conversation REPEATEDLY until it was second nature and completely natural. Now I'm ready to counter any resistance from patients, and I am ready TODAY. I unequivocally recommend his program to anybody in any field or sector in sales or business."

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Dr. Jon
Pediatric Dentist, Southern California
★★★★★

"We've built the confidence to hold our frame and position of authority, and can now polish and handle multiple objections one after the other. I bring that confidence to each close and show up as the leader the prospect is looking for. I can feel my sales skills levelling up with each session."

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Connor Eagleson
Dojo member, on the path to Black Belt
★★★★★

"Just wanted to let you know I'm closing in on a $7,000 deal from a referral. I used some SOS ninjitsu on yesterday's call."

D
Daniel Lamb
SOS Dojo member
★★★★★

"That was an awesome training and I learned a ton. So much more than I expected. The confidence and boost, thanks for sharing that energy with me."

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Eric Schwefel
After SOS training
★★★★★

"You will always find something valuable in Joe's training that you can immediately put into action, and that helps you improve both as a professional and, most importantly, as a person."

P
Pol
Long-time client
★★★★★

"I would always see a notable improvement in our sales staff's knowledge and approach on the floor, typically resulting in improvements in closing rates. His approach was always diverse and relevant to the needs of our marketplace."

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James Street
Owner, Red Tag Fitness
★★★★★

"Deploying the full arsenal and really owning the authority today, I closed $15K already, and the day is not over. I also learned to walk away from the prospects who were never a fit."

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Dr. John Tait
Chief Health Strategist, Rejuv Medical
★★★★★

"4 for 4 on sales calls since our training on Monday. I even closed my highest-ticket client one to one. I listened, outlined the solution as the authority, asked for the sale, and stopped talking. They said yes."

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James Whittet
Mindset Coach
★★★★★

"I closed the couple from last week and added four more clients. I really haven't had any objections, and when it sounded like one was coming, I knew exactly what to do."

T
Tara Nowak
Personal Trainer
★★★★★

"I closed today using what I've learned. The 'I want to think about it' objection was thrown at me three different ways, and I still closed the deal by guiding him to the right decision."

L
Leah
Landry Financial Services
★★★★★

"A couple stopped in wanting a used bike. First call, I used the objections we study every week, and they bought a new one. One-call close. Easy peasy."

C
Colin Thomas
Pedego Santa Rosa
★★★★★

"That was the most eye-opening session I've attended. And the most incredible part is knowing there is still more to come."

M
Markus Wolf
Dojo member
See it in their words

Hear it straight from members.

Questions

Before you register.

Is it really free? +

Yes, completely free. This is live training, not a paid course and not a pitch-fest. You come, you learn, you use it.

How long is it? +

About 60 minutes, live with Joe. Come with a real deal or objection and you'll leave knowing how to handle it.

Do I have to be on camera? +

No. Come as you are. If you want to jump in and practice you can, but you are just as welcome to watch and take notes.

Is this a sales pitch in disguise? +

No. It is real training you can use on your very next call. Joe's whole approach is that sales done right is service, not pressure.

Who is it for? +

Coaches and consultants who sell their own services and want more of their discovery calls to turn into clients, without scripts or sounding salesy. Anyone who wants to become a remote closer. If you have dreamt about living anywhere and working from a laptop and a phone, this is for you.

What should I bring? +

One real deal that has been stalling, or an objection you keep hearing. That is all you need to get value from the session. Paper and pen too. Taking notes has been proven to help retain information in the brain, even if you never go back to them. We want you to walk away with as much value as possible.

Your next call is coming

Walk in ready.

Register for the next live session and learn to handle any objection with calm and control.

Register for the next live session →