The SOS Dojo
Master High-Ticket Sales Objections and Close Deals with Confidence
*New Programs as of June 2024!*
Improve discovery and prevent objections before they arise.
Never lose a sale because of objections again with personalized coaching.
Get more leads and scale faster with proven marketing techniques.
Close deals with confidence—no pushy sales tactics required!
Quick question for busy biz owners and salespeople who need to grow faster:
What would your business look like if you could confidently close more sales without being pushy or deceptive?
71% increase
in year-over-year gross revenue
in the middle of a global health crisis
140%
Increase in close rate
$ 150,000/year
in bottom-line growth
simply by closing more sales calls
Are you still running sales calls blind, like Mr. Magoo driving a bus over a cliff?
Stop guessing.
Learn to close sales with confidence.
Stop dreading sales calls, stop losing sales, and leaving money on the table... while your competitors surge ahead, leaving you in the dust.
You'll learn all of this without having to resort to hard-sell tactics, insane discounts, and shady persuasion techniques.
Even top-performing athletes have coaches. What’s stopping you?
“I put every single one of my salespeople in the Dojo the minute they join my team. Just this year, this has added over 6 figures to our bottom line.”
Craig Ballantyne
So without practice and confidence in closing, more leads don’t get you anywhere.
It’s going to take more than a lead funnel to become a better, more confident salesperson
Your business can’t grow without sales.
And after months or years of pouring every ounce of your blood, sweat, tears, AND cash into your business…
You deserve to reap the rewards:
You’re starting to dream about the game changer your business or career could be with more sales...
Until the day you realize that you’re not closing sales fast enough to keep up with growing expenses.
You start to panic as your dreams of escaping the hustle & grind mindset evaporate…
You thought you had a handle on sales.
But now you have to work longer hours and scramble to figure out how you’re going to start closing more deals…
And how to explain to your partner that those weekly date nights and that month at the lake house you promised will have to wait.
To make things worse, you know you’re just a few weeks away from full-on burnout thanks to doing all the things all the time in your business or on constantly grinding trying to hit your sales quotas.
Suddenly, you don’t feel like a confident business owner or salesperson. you feel like a tired-ass hamster who’s never getting off that wheel.
And it's humiliating to get on the phone with a potential client and not know how to help them through objections.
You realize that maybe you need more than a better sales script to turn this ship around but what is it going to take to get there?
Words are only 7% of Communication. Body Language and Tone are EVERYTHING.
Reading a sales script is easy. But communicating with your whole body is a completely different ball game…
And you deserve to be able to communicate confidently and fluidly, on the fly — without awkward pauses, uhh’s or umm’s.
You deserve to know exactly how to respond to questions about your prices.
You deserve to have a solid value stack, instead of trying to discount your way to the bottom for a close that robs you of profitability just to keep the lights on.
You deserve to be able to say “NO” to prospects that aren’t a good fit without worrying about hitting your revenue goals.
You deserve to run a business that doesn’t run you into the ground.
And I’ll tell you exactly how to get it.
But first, we’ve got to address the godzilla-sized myths holding you back…
“When I met Joe, he said, be yourself. That's why you're not making money. That's holding you back. And everything changed. He was the only person who believed in me and I would not have the business that I have now if it weren't for the Dojo. So I am eternally grateful.”
Kristin Ramazzena
“In the beginning, I was skeptical because I've been in sales a long time. But even in the first session, I identified and found areas I can fix. Within the first two weeks, I began to really see and understand what's being taught. I've never been as confident on sales calls as I am now. It even helps you outside the sales world. My relationships with my kids and my wife have improved. Two ears, one mouth. You've got to listen more than you talk!”
Markus Wolf
“I was having some real troubles with getting clients enrolled and I knew I needed help. I was getting stuck when people came up with objections. Joining the SOS Dojo has helped me understand what people really mean when they ask me questions. It has revolutionized my coaching, confidence, money all aspects of my life. I was worried about getting an ROI when I joined but it paid for itself in the first month.”
Rusty Osborne
Leads are great. You will always need more of them. BUT…
What if you went from closing 1/3 leads to more like 4/5 leads?
What would it mean for your business if closing sales was no longer a guessing game?
What you need is a pathway forward that lets you close more of the leads you ARE getting.
It’s hard to break through the mindset of “I just need more leads.”
Even just one more sale per week can be a total game changer.
What you need is a community and a coach focused on consistent improvement when it comes to sales that has your back no matter what.
It’s not your fault that your sales skills are limited.
Most people never learn how to sell the right way. On-the-job programs are weak at best and most books, scripts and videos are missing the most important ingredient:
Practice.
What you need is practice, practice, practice.
Look:
Being nice is powerful, there’s no doubt about that.
But if you’re thinking, “I’m already a nice person so people will automatically buy from me, just cause I’m nice…”
We need to talk about the facts.
Well-trained beats nice EVERY TIME.
But if you’re both well-trained AND nice, you’ll be unstoppable!
Here’s the deal:
If you’ve spent any time reading about sales, chances are, you’ve already got 98% percent of the head knowledge you need to do this.
What if becoming a real sales “samurai” only took a few minutes each week of practice?
Would you seize the chance to partner with a sales mentor and a team of “sales Black Belts” that help you practice handling objections, seeing past your blind spots, and getting really good at thinking on your feet in a safe, fun space where there’s 100% NO JUDGEMENT?
I’m a sales mentor and all-around communications guy (who used to really struggle with closing sales without giving away the farm).
In my past lives, I’ve been a retail store owner, bodybuilder and rock singer (yes, really 🎸🤘)
But because a career as a fitness-loving retail-selling power balladeer wasn’t quite difficult enough, I decided to dive into the wildly competitive and difficult world of online business.
It wasn’t long before I realized that all the high-ticket courses and sales scripts in the world weren’t helping business owners like they promised to do.
I decided to do something about it.
I made it my mission to help business owners make real improvements to supercharge their sales game without wasting thousands of dollars for gurus and programs that just don’t work.
I’ve created the SOS Dojo to do just that. My team of sales objection handling Black Belts® and I use our decades of experience to bring you valuable insights and weekly “sparring” practice that allow you to unlock your sales potential and grow your business easily and predictably.
“I got out of a slump where I was barely making any money and ended up closing 4 new clients in under a month of being in the program. Not only are you going to learn to be a better salesperson, you’re going to learn how to communicate, influence people and help others. You’re crazy if you don’t join the Dojo!”
Nada B.
“I took what we learned in our first call and made a BIG SALE — I’ve been on a lot of sales training courses, but this has made an immediate impact on me and I’m not “a sales person” I’ve always struggled with objections.”
Jeff Later, Fitness Coach
“As doctors, sales come naturally to us…. we’ve re-engineered our entire process—we have a system in place so we feel confident.”
Dr. John Tait
Introducing...
SOS stands for “Sales Objection System.”
When you put it all together, you get the SOS Dojo – the only sales improvement program of its kind.
Each week, our small groups meet in a live virtual space to learn and practice sales objections. We cultivate a culture of community, accountability and constant improvement.
We are better together. Iron sharpens iron.
Each group is led by SOS Dojo Black Belts® -- all who’ve been through the program as a participant and have gone on to train privately with founder Joe Marcoux and co-teach groups alongside Joe before taking the reins.
We are deeply invested in our team’s training and education so that every member of the Dojo gets the attention, mentoring, support and development required to master sales objections and grow into mastery.
You’ll get immediate access to learning materials and playbacks each week so you can improve your sales scripts, review your on-screen performance and practice between sessions to up your game and integrate the training.
Additionally, you’ll get direct access to your Black Belt® Coach and Joe via email for as long as you’re a member of the SOS Dojo so that you can get the feedback and support you need as you go, learn and grow.
Our sales objection program is designed to help you:
What you’ll get as a member of the SOS Dojo:
The SOS Dojo Guarantee
When you enter our Dojo to work on becoming a better salesperson, you’ll experience unparalleled support for your growth. Together, we’ll get you to a place of competence and confidence so you’re able to close more sales, charge what you’re worth and protect your bottom line.
We insist everyone try the Dojo out for free before they commit.
So when you’re ready to take the next step, we’ll get you into a complimentary session so we can get a feel if you’re right for the Dojo and if the Dojo is right for you!
We also offer a 100% money-back guarantee. If after your first month of training you aren’t convinced you’ve gotten value from our work together, just let us know and we’ll take care of the rest.
“Changing my response with a prospect get them away from objections and back to being interested in the program — that was like YEAH!!!”
Kate Vidulich, Copywriter
“Not only have I improved my sales skills—now I can truly hear what my prospects are saying so I can meet them where they are”
Courtney Shelby
“Thank you for teaching me not to discount my greatness – the SOS System enabled me to handle objections the right way.”
Ron Mourra, Salesperson & Coach with Craig Ballantyne
Our business model is based on the Japanese principle of kaizen. That means we’re all about constant improvement. We aren’t here to convince you to do things “our way” – you get to practice all the tools in the program and make them your own. As we learn new ways to handle objections, we work these into our program. We’re here to improve right along with you.
Our team will work with you, side-by-side, to make sure you’ve got the support and insight you need to develop your own sales “6th sense” without being a gross used car salesman.
Unlike other programs, we customize our advice based on a deep understanding of you and your specific goals. This is not a one-size-fits all approach.
We only take on clients who can invest in our program and who’re the right fit for us.
If we choose to work with you — and you show up and do the work — our program is likely to have an immediate impact on your ability to close more sales.
We also offer a 100% money-back guarantee. If after the initial 14 weeks of training you aren’t convinced you’ve gotten value from our work together, just let us know and we’ll take care of the rest.
Look, this program isn’t for everyone. If you’re happy with everything as-is, that’s awesome!
But if you’d like to…
Then you need to join the SOS Dojo!
You’re ready to jump into the SOS Dojo if…
If you can check off at least 4 of the 7 points above, you owe it to yourself, your business, and your future to apply to join the SOS Dojo.
By now, you already know that the difference between businesses that skyrocket to 6-7-8-9-10 figures or even more and those that wither and die has a lot to do with….
Confidently Closing Sales
And if you’re still reading this page, let me give you the pep talk you’ve stuck around for.
If you’re a biz owner or salesperson who wants to get out of the quicksand of only closing a handful of sales when you could be totally crushing it...you need the SOS Dojo.
If your growth is plateaued because you’re not closing more sales... you need the SOS Dojo.
If you’re tired of giving away the farm by discounting sales... you need the SOS Dojo.
If you’re short on sleep because your sales calls are giving you the night sweats... you need the SOS Dojo.
If you’re still taking on customers that aren’t a good fit because you need the money... you need the SOS Dojo.
If you’re bringing in leads but struggling to close them... you need the SOS Dojo.
and…
If you’re ready to transform your business into a revenue-generating cash machine that doesn’t run your life... you need the SOS Dojo.
Come try the Dojo and see for yourself, risk-free—just what an impact this can make on your life and business!
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Results vary based on individual effort, background, and experience, but our proven system has helped countless professionals close more deals.